On October 9, famous mobile phone manufacturer vivo and the world's top basketball tournament organization NBA signed a strategic cooperation agreement in Shanghai. According to the cooperation content, vivo will become the only mobile phone official market partner in NBA China. Both parties will carry out strategic cooperation in all aspects of events, products, services and brand marketing in the coming years. Vivo Global Vice President Ni Xudong, Brand Strategy Director Deng Li, Brand Promotion Director Feng Yufei, NBA Alliance Deputy Chairman Mark Tatum, NBA Chinese CEO David Shoemaker and NBA legend Gary Payton attended the signing ceremony. At the opening ceremony of the signing ceremony of the Shanghai World Expo Creative Showground, Ni Xudong introduced the opportunity for vivo and NBA cooperation and the next cooperation plan. Mark Tatum shared the NBA's philosophy and expressed the positive energy table for the concept of vivo fun and vitality. Vivo Global Vice President Ni Xudong said: "vivo as the world's leading mobile phone brand, vitality, fun, youth, fashion is the key words of our brand. This is very consistent with the NBA in audience and brand style, I believe vivo and NBA cooperation Can continue to provide more fun products and services to users worldwide." At the ceremony, Ni Xudong also introduced and presented the special version of the vivo X7 starlit ash to David Shoemaker and Gary Payton. He said: “The sky always gives people a feeling of deep elegance. We hope this elegant and profound. The product will be able to witness and record this memorable moment today." Mark Tatum fully recognized vivo's achievements in the mobile phone industry over the years and said: "vivo, as one of the world's top mobile phone brands, provides excellent products and services to users all over the world. Like the NBA, vivo is loved by the majority of young people. This cooperation can be a good start and together create a better product and experience for people around the world.†At the signing ceremony, more than 200 media and hundreds of V powders arrived at the event to witness the official opening of the strategic cooperation between vivo and the NBA. When asked why vivo chose to cooperate exclusively with the NBA, Ni Xudong replied: "In fact, it stems more from the fit of ideas." After years of rapid growth, the overall size of the domestic smart phone market has become saturated and growth has slowed down, and consumer demand for replacement has become a major new driver for market growth. With the rising sales of high-end mobile phones, more and more consumers are shifting their attention to hardware and cost-effectiveness to the attention to product experience and brand and added value when they purchase mobile phones. As the world's top professional basketball tournament organization, the NBA has over 1 billion audiences worldwide and is loved by people of different races and ages. Ni Xudong believes that this is due to the positive spirit of sports, such as hard work, progress, unity, and competition that it conveys, and encourages people to keep moving forward. Cooperation with the NBA can organically combine vivo's brand concept with sportsmanship and match each other. This is valuable for vivo's interaction with consumers in continuous, effective, and good brands. For vivo, while providing excellent products for consumers, it is also necessary to maintain communication with consumers through more diverse forms such as scenario, experience, and interaction. Ni Xudong said that vivo will participate in a series of brand events such as the NBA international series China station and NBA fans’ night of appreciation in the coming years. In addition, vivo will launch a series of customized NBA themed activities such as “vivo campus basketball program†and “vivo into the stadiumâ€. The “vivo campus basketball program†is an offline interactive activity that is specially designed for the 6 million college students in over 100 colleges across the country. University students are the reserve people in the high-end market for the next-tier cities and the next-tier cities, and they are also one of vivo's major consumer groups. Vivo through the scene of the interactive way, so that college students personally feel the charm of the NBA, more deeply with the consumer emotional resonance and value recognition. In addition, vivo is well aware of the importance of fostering branded fans, and new product launches and branding events in the calendar will invite V powder. In addition to inviting hundreds of V powders to the site during the signing ceremony, vivo will also open up a “basketball area†for its loyal users of more than 6 million in the vivo fans community to create an online platform that allows fans to participate in all aspects of the match. The community and participating in the activities will also have the opportunity to visit the NBA in the United States and feel the charm of the top league. Deng Li, director of Vivo's brand strategy, said: “We believe that through in-depth and equal two-way communication, consumers can feel the vibrancy and fun of vivo and realize the inner resonance of vivo and young people. Understand and enjoy each other." Vivo, as a company focusing on mobile phone equipment, will naturally have certain actions in the product cross-border cooperation with the NBA. Ni Xudong revealed that in the future vivo will launch a series of deeply customized mobile phones and peripheral products based on NBA themes. The upcoming new X and Xplay flagship series will also launch more exciting cross-border cooperation. Fork Type Connecting Terminals Fork Type Connecting Terminals,Terminals,Connecting Terminals Taixing Longyi Terminals Co.,Ltd. , https://www.txlyterminals.com
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